With the help of the AI platform Luma Labs, users may produce excellent photos and films from text prompts or pictures. Luma Labs provides tools for creating realistic images with logical motion and complexity using sophisticated models like Dream Machine and Ray2. The platform serves media, entertainment, marketing, and advertising makers and supports both web and iOS applications. A range of subscription plans are available to users, including a free tier for creating images and paid subscriptions for creating videos that offer higher processing priority and commercial use choices.